EN 
ES Privacy Policy
This Privacy Policy describes our policies and procedures on the collection, use and disclosure of Your information when You use the service and tells You about Your privacy rights and how the law protects You.
At Quality Bakery Products we collect different types of information about our users for the following reasons:
- To provide personalized services unique to individual users.
- To help us to monitor and improve the services we offer.
- With user consent, to market services to individual users.
- There may be additional privacy policies that apply to certain services on qualitybakeryproducts.com
What is this policy about?
This policy applies to the personal data that we process about you as a natural person. This policy does not apply if we process anonymous or business data.
Who processes your personal data?
We are Quality Bakery Products, Inc. (QBP), with our registered office at 14330 Interdrive West, Houston, Texas, 77032, phone number: +1 (281) 449 49 77, e-mail: info@qualitybakeryproducts.com.
We are the ‘controller’ for the processing of your personal data.
What do we expect from you?
We expect that you only communicate personal data about yourself to us. If you also communicate personal data about other people to us, then you must ensure that you are entitled to do so.
We also expect that the personal data that you communicate to us is correct and that, if specific data changes, you promptly inform us of this change.
Why do we process your personal data?
The purposes for which we process your personal data depend on how you enter in contact with us.
You browse our website.
We process information about your use of our website, in order to remember your choices and manage and improve our website. Please refer to our cookie policy for more information about this.
You contact us (e.g., by filling in a form on our website, or by sending us an e-mail)
We process your personal data in order to answer and manage your request (e.g., request for information, subscription to our newsletter, complaints). This processing is based on your consent.
You create a personal account on our website or purchase QBP products/services.
We process your personal data for client management, based on the performance of the contract to which you are a party. Without your personal data, we cannot perform this contract.
We may also process your personal data for the direct marketing of our products/services, based on our legitimate interests. We believe that it is important to keep you, as our client, informed about our products/services. This processing may involve compiling a profile. This profiling has no effect on you, except to the extent that this processing activity might lead to enhancement of customer experience and personalized offers, which is an advantage for you. The provision of your personal data for this purpose is not a requirement and you can object to this processing (see article 8 below).
You subscribe to a QBP activity.
We may process your personal data when you register for a QBP because this is necessary for the performance of our agreement with you to organize this activity. We may do this in collaboration with commercial partners with whom we may share your data based on their legitimate interest in knowing who is registering.
We may also use your personal data for direct marketing of our business based on our legitimate interests. We consider it important to keep you as our customer informed about our activities. This processing may consist of the creation of a profile. Creating a profile does not affect you, except that this processing can lead to an improved customer experience and tailored offers, which is an advantage for you. The provision of your personal data for this purpose is not a requirement and you can object to this processing (see article 8 below).
In any case.
We may process your personal data for the management of compliance and disputes (e.g., prevention of unlawful activities, prevention of abuse of the QBP group’s resources and defense of legal claims).
We may anonymize your personal data and process aggregate data for research and development, based on our legitimate interests (e.g., statistics about sales, market analysis and development of products/services). Within QBP, we believe that research and development can lead to enhancement of customer experience, product improvement and innovation, which will help the persons concerned by our products/services (such as customers, distributors, suppliers, and end consumers). The provision of your personal data for this purpose is not a requirement and you can object to this processing (see article 8 below). Research and development may involve compiling a profile. All identifying elements, such as your name, your address, etc., are eliminated. This profiling has no effect on you, except to the extent that this processing activity might lead to enhancement of customer experience, product improvement and innovation, which is an advantage for you.
QBP may also process your personal data as a controller, at a group level, for global management and global research, based on its legitimate interests, those of the other group entities and their stakeholders. We believe that this is necessary for the efficiency, consistency, and continuity of the QBP operations and for the enhancement of customer experience, product improvement and innovation, which will help the persons concerned by our products/services and eventually contribute to safeguarding and promoting the economic, commercial, social, and financial interests of the QBP. The provision of your personal data for this purpose is not a requirement and you can object to this processing (see article 8 below).
We may process your personal data for the direct marketing of our products/services and of the products/services of other companies of the Abel + Schäfer Group, based upon your consent, to the extent that you give such consent.
With whom do we share your personal data?
We can transfer your personal data to companies that are a part of the Abel + Schäfer Group, to companies that process personal data in our name and on our behalf (known as ‘processors’), to scientific institutions in the context of research, to third parties when there is a legal obligation to do so, to our commercial partners (e.g., when organizing a joint activity), and to the police or judicial authorities at their request if they are entitled to request the personal data.
Is your personal data transferred outside the USA?
We can transfer your personal data to countries outside the United States, including the European Union. Each transfer will be based on appropriate safeguards.
For how long is your personal data retained?
Your personal data is retained for as long as you are in contact with us (e.g., you ask for information, purchase our products/services, subscribe to our newsletter) and for up to a maximum of 10 years after the end of this relationship.
What are your rights?
You can contact us to exercise the following rights, in accordance with the conditions laid down in the applicable legislation:
Withdrawing your consent for the processing of personal data, to the extent that the processing of your personal data was initially based upon your consent.
Seeking access to, or any correction, deletion, or restriction of your personal data.
Objecting to any processing for direct marketing and/or any processing based on the legitimate interests as processing ground (such as research, development, and improvement of our products/services).
Seeking the portability of your personal data, which you have communicated to us.
You can exercise some of these rights via the settings in your personal account with us (if you have such a personal account).
You can exercise all of these rights by contacting us at the address stated above (article 2) or via info@qualitybakeryproducts.com.
You also have the right to file a complaint with a data protection authority.