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Thirty Years Of Providing Quality Bakery Products!
Who We Are
Quality Bakery Products is proud to celebrate its 30th anniversary in 2023. The company, founded by Henry P. Wellborne and Wolfgang Rupertus in 1993, benefited from their experience in the baking industry from the very beginning. With the support of the German Abel + Schäfer Group, also a significant player in the European baking industry with generations of experience, the company was able to quickly establish and develop. The Abel + Schäfer Group took lead in the early years of the new millennium and the company continued to develop and specialize.
In a highly competitive environment, the company maintains 3 lines of business:
Quality Bakery
For semi-finished doughs, batters, shells and finished baked goods.
Quality Filling Factory
For sweet and savory liquid and semi-liquid products.
Quality Bakery Wholesale
For raw materials and everyday products for our partner bakeries in Texas and beyond
Our Strategy Vision
Quality Bakery Products, Inc. has been an established company in the State of Texas for over 30 years.
Our brand and our reputation are at the center of our plans for sustainable growth in all of our business units and are the top priority when exploring new areas of business. Quality Bakery Products, Inc. strives to be the first address for the sweet & savory bakery business in the Southern United States.
Our Values
Our company places quality at the top of our priority list with every ingredient we are manufacturing. There are a number of steps that go into creating each product, and shortcuts are never taken. We believe that if these ideals are at the forefront for every employee, we will continue to maintain our high-quality standards and keep our clients content.
Quality
In most cases, quality is evaluated subjectively, because the demands on the products and services are diverse. We define quality by the fulfillment of the demands and expectations of our customers. Besides the quality of the products and services offered it is also conditions, distribution, and communication between the business partners.
Respect
Our greatest assets are our customers, who trust us with their related business, our suppliers, who deliver us constantly with our materials, our employees, which create our products to fulfill your orders. That is why we attach great importance to respect and appreciation in dealing with each other.
Teamwork
“If everyone moves forward together, then success will come naturally.” Henry Ford. It may sound trite, but nevertheless it remains true. Only in a team, where we perform interdependent tasks and work towards a common goal, we can be successful.
Creativity
The term comes from the Latin “creare” and means “to produce”. There are different approaches and countless answers to the question of a definition of creativity. We understand creativity as the motor of our company, the ability to create something that is novel and useful at the same time.
Innovation
Simply put, innovation is about successfully implementing a new idea and creating value for our customers. It could be a plan for an improved product or a service. Innovation always starts with a new idea. With the attitude of “Is-not-possible doesn’t exist” we think solution-oriented which means learning, searching, deciding, and acting purposefully and consistently.